PEMBERDAYAAN PKK MELALUI UMKM TAS ECOPRINT
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https://doi.org/10.32665/mafaza.v5i1.4077Keywords:
Ecoprint, UMKM, Metode ABCD, Pemberdayaan MasyarakatAbstract
This program aims to train members of the Family Welfare Movement (PKK) in Kandangrejo Village to process natural materials, such as leaves and flowers, into high-value ecoprint bags. Empowering the community through the development of Micro, Small, and Medium Enterprises (MSMEs) based on ecoprint is one of the solutions to enhance community creativity and economic resilience. The activity was held at the Kandangrejo Village Hall on January 8, 2025, using the Asset-Based Community Development (ABCD) method. This approach focuses on understanding and internalizing community assets, potentials, and strengths, and utilizing them independently and optimally by leveraging local resources, including the availability of natural materials, community creativity, and support from the village government. The stages of the program included village potential identification, ecoprint technique training, product development, and digital-based marketing. The training results showed improved participants' skills in transforming natural materials into attractive and eco-friendly ecoprint bags. The produced items exhibited high aesthetic value, making them competitive in both local and national markets. Evaluation through observation and interviews indicated a 92% satisfaction rate among participants, with most expressing increased confidence in developing ecoprint-based MSMEs. This program not only enhances creativity but also opens up new economic opportunities for the people of Kandangrejo Village. Program sustainability is expected to be achieved through ongoing mentoring, collaboration with business partners, and strengthening market access.
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